Carrie Bradshaw Takes On Indiana Jones
May 30, 2008Can Sex and the City’s Carrie Bradshaw wrestle big box office bucks from Indiana Jones? That’s the question everyone’s asking this week, and if the advance ticket sales are any indication, when the dust settles Indy might be outshined by our four favorites in pumps by Prada and dresses by Dior.
Fandango is reporting that Sex and the City represents 92% of the site's daily ticket sales, the highest daily percentage for any film so far this summer. Many showings in markets large and small are already sold out, due to the fact that this is an “event” film — moviegoers are planning festivities around the premiere, including birthday parties, girls’ nights out and Cosmo-fests. One survey discovered that many women are planning to dress for the occasion in Sex and the City style.
Sure, the audience for the film is mostly female, but so is the world (52% female, by some accounts). Indiana Jones and the Kingdom of the Crystal Skull is showing on roughly 1,000 more screens, but don’t discount first week fervor—Indy’s lost it, and Sex has it in (Kate) spades. In fact, it's expected to attract many women who don’t usually run out to see a film the first week it opens.
Meanwhile, frightfest The Strangers opens with a smaller release, opening in about 2,400 theaters. With Liv Tyler and Scott Speedman, it doesn’t have the star power or promotion of the summer blockbusters, but it’s still one very scary movie. Its counter-programming move to woo horror fans who wouldn’t be caught dead at a chick flick might just earn the show limited box office traction. But it won’t see anything near what it would get if it were released in October or February. It’s actually a fun contrast: Sex in the City represents every girl’s wildest dream come true, and The Strangers is every girl’s worst nightmare.
