Walt Disney Studios’ Disneynature and the Nature Conservancy are set to plant 2.7 million tress in Brazil’s Atlantic Forest, one of the most endangered rainforests based on the ticket sales of the environmental documentary, Earth.

Beyonce and Ali Larter battle it out in for a man’s affection in Obsessed, which grossed $28.5 million last weekend, making all the other films jealous of its successful box office opener.

Disney’s new film label, Disneynature, will celebrate Earth Day and its first film, Earth, by planting a tree for every moviegoer who goes to see the film during its opening week.