Just last Thursday it was an article in the New York Times. Today it’s a major motion picture project purchased by Paramount for J.J. Abrams (Cloverfield, Lost, Alias) to produce. Titled "Mystery on Fifth Avenue," the article, written by reporter Penelope Green, describes an Upper East Side luxury apartment that the owners redesigned with hidden compartments, puzzles, poems, codes and games to amuse their four children.

The parents-turned-architects are Wall Street financial experts, who purchased the 4,200-square-foot, 1920s co-op on Park Avenue with views of Central Park for $8.5 million in 2003. Then they hired an architectural designer who came up with a clever "scavenger hunt" built into the apartment. It featured historical figures, a fictional book — even a soundtrack. Many of the secrets are unbeknownst even to the parents.

The scribes hired to write the script, Maya Forbes and Wally Wolodarsky, have TV comedy backgrounds — Forbes worked on The Larry Sanders Show and Wolodarsky wrote for The Simpsons. They most recently wrote the Rainn Wilson comedy The Rocker, so it’s a safe bet that the film adaptation of "Mystery on Fifth Avenue" will be a family comedy.